Who are we?
OPIATS is an interactive and XR development company that leverages Virtual and Augmented Reality technologies, in addition to real-time game engines, and simulation tools to create a variety of applications across industries. We help companies and brands reach their audience, get eyes on their message or product, and get media coverage in the process. Whether it's creating large scale interactive Architectural Visualizations for architects, or building experiences that build brand affinity for technology companies, we’re prepared to get you over the finish line in spectacular fashion.
Our latest project Drizzy Manor inspired by the home being built by rap superstar Drake, boasted over a million views in just three days after launching the teaser site in April 2017 and was covered by Polygon, GQ, Esquire, Teen Vogue, Complex, and a number of other prominent media outlets. Drizzy Manor is now being developed as a game and virtual experience with brand involvement to be launched later this year!
Please visit our Press section to see all of our coverage regarding the project.
What Do We Do?
OPIATS creates cutting edge experiences for a variety of markets leveraging VR and AR technologies, the same game engines and tools used to make the best Xbox and PlayStation games, and even extremely rare Eastern European simulation tools that very few developers have access to. We have the expertise, tools, and contacts to make your project a success.
Here are just some of the things that we’re currently working on:
- Create Interactive Photo-Realistic Architectural Visualization Experiences
- Convert traditional Architectural Renderings Into VR Experiences
- Learning Tools For Autistic Children
- Experiential Marketing Pieces For Computer Manufacturers and Technology Companies
- Training Simulations For Industry
- Entertaining, Cutting-Edge Games For Both In-Home Enjoyment As Well As Location-Based Experiences (VR Arcades)
- VR Travel Tours
- Create Real-Time Animations and Graphics For Mixed Media and Film Projects
- Real-Time Visual Effects For Traditional Media
*Everything in the gallery below is shown running real-time without the traditional rendering associated with 3D software, and game engines.
IF YOU CAN DREAM IT, OPIATS CAN BUILD IT
We amaze clients by building gorgeous, interactive experiences across all industries - driving higher conversion rates for new real estate developments, creating the experience of being inside pioneering architecture, design and interior projects, to thrill seeking surreal experiential marketing videos to hanging out with your favorite celebrities and musicians.
Our solutions take your project from design to showroom to boardroom to mass multimedia ready. From your corporate website, to your customer’s phone and home.
We not only engage your audience, we empower them to connect and interact with your brand and move them towards conversion.
Our technology is so seamless, each project provides: real-time renderings, high quality 360-degree video (which is much better quality than the solutions involving cameras), can be shared on Facebook and YouTube, and played in VR across the Oculus Rift, HTC Vive, Google Cardboard for iOS and Android, Google Daydream, and PlayStation VR. Virtual reality allows the user direct interaction in a virtual 3D environment experiencing your brand through self-discovery.
And of course - we create traditional static renderings, 2D versions of videos and the PC and mobile applications to accommodate those without a headset.
Whether showcasing a project to the public at large or an institutional investor, our commitment is to make your project a compelling experience.
We use the latest Real-Time rendering tools to make everything we do responsive and immediate.
While most visualization firms in the world design and build a space, then send that project off to be rendered on a server somewhere for hours - if not days in some instances - everything we do has immediate results, with quicker turnaround times, fantastic visual fidelity, and a workflow that allows clients to interact with their space unlike the traditional static renderings used throughout the industry. Because of the tools used, we are able to allow users to change fabrics, wall and flooring materials/patterns, change the time of day and walk all throughout a space, in addition to provide high resolution still images, videos, and physical installations for lead generation in sales centres.
For special-purpose projects, our platform of choice is designed specifically with real-world scale and applications.
We take great care to create work that sets the bar in terms of visuals. Every asset that we create is built with the intent to share at high resolutions in all manner of applications - from billboards, to magazines, to video walls, to the web.
Every material we create is procedurally generated to support up to 16K resolution output and includes High Dynamic Range color support. Our process is fully future-proofed for any number of output scenarios available now and in the future.
WE BELIEVE AT OUR CORE THAT EVERYTHING WE MAKE SHOULD BE INTERACTIVE IN SOME CAPACITY.
Looking at a still, static render is no longer enough to excite and engage your target audience.
We use technology to become more efficient and more relevant to your customer. The sales process has changed dramatically, it is not linear and begins long before any visit to your office. You need to go to where your customers live...on their phone. And deliver your message in such a way to awaken a response and action.
Paramount to feeling confident in a new investment such as purchasing a home, leasing a warehouse, or breaking ground on a development that's only been sketched out is to really experience being inside the space, and imagining the possibilities of design, furniture and lifestyle inherent with that investment. Letting people feel and see the next version of themselves.
EVERY SPACE THAT WE CREATE IS BUILT WITH EXPERIENTIAL MARKETING IN MIND.
Every project we take on is delivered as an interactive responsive 360-degree experience that can be viewed on computer and mobile web browsers, if you own a VR headset at home, or for your phone such as Google Cardboard - you can immerse yourself in the space to get a grand sense of scale as well. In sales centers we allow for the customization of a space according to palettes and swatches chosen by developers/interior designers to allow users to change out furniture, fabrics, and wall/floor surfaces on the fly to create their dream space, that also becomes an up-sell and lead generation tool.
Our touch screen installations allow prospective buyers and investors to explore rendered spaces with unparalleled freedom. Fly around, walk through a home, customize furniture, switch fabrics and materials on the floors or walls.
Once a user has customized a space to their liking in a sales center, our touch screen installation systems will create branded still renders on the spot from pre-chosen angles showcasing the space of their design. This creates an opportunity for the sales center to follow up with an email presenting their chosen portfolio of personalized design choices, thus creating a tactful and warm lead generation tool.
Architectural Visualization (ArchViz) renderings are a staple of the construction and new-homes business. From renders showcasing basic designs of homes, to marketing collateral that fills the side of the building - every real estate development or architectural design gets rendered at some point as a still image.
Unfortunately the process of creating them is the same as it always was:
- Create a 3D model of a space
- Apply Materials
- Sit and wait for anywhere from six hours to a few days for a single image to be produced at a high resolution
The industry deserves better than that!
OPIATS specializes in creating 3D spaces from scratch, or taking the project files for your favorite portfolio pieces (3DS Max/Maya project files, Vray/Arnold/Maxwell texture maps, etc.) and bring everything together in our real-time photo-realistic simulation engine for immediate and truly interactive results.
Unlike game engines that are being co-opted by ArchViz studios for workloads they were never meant to perform (and don't do well) - our tools:
- Can handle scenes with tens or even hundreds of thousands of individual components with no slow-down
- Don't require "light bakes" or renders of any kind
- Allow the user to change the time of day and maintain maximum visual quality
- Allow the user to walk around the entire space without worrying about a room not being rendered properly
- Can export images up to 16K
- Can easily export 360 degree photo-spheres for virtual, web-based tours
- Can export video fly-throughs of the space
- Can perform real-time ray-tracing like what traditional renderers do, but in real-time
Bar none, our prices are the best in the industry, and our work is sure to impress your customers!
If you're in need of any sort of architectural renderings, or interactive portfolio pieces give us a shout!
"We will all have super powers. Because in virtual reality you can be anyone, you can go anywhere, and you can create anything... And we’re just at the beginning of what the technology can do. It’s a new computing platform: it’s going to be the next mass medium…"
— Rikard Steiber, President of Viveport, HTC
What are VR and AR?
Virtual reality (VR) means experiencing things through our computers that don't really exist. Augmented Reality (AR) layers digital information, characters, and animations on top of live camera feeds on our phones and headsets to create digital experiences in a physical space.
Both VR and AR technologies will make up the next wave of digital interaction, with the world’s biggest tech giants that include Apple, Google, Microsoft, and Facebook among others chasing after it, creating tools to craft meaningful and catchy experiences. The industry is already worth billions of dollars, and when used properly can receive a great deal of press and user focus - both staples in today's digital and mobile world.
Please watch these short videos demonstrating the uses of VR/AR tools and technologies across different fields!
The History of VR and AR
VR/AR Stats (As of July 2017):
- Worldwide revenues from VR and AR in 2017 will approach $14 Billion
- Worldwide revenues from VR an AR will expload to $143 Billion by 2020
- In the last two years, $3 Billion has been invested in VR and AR technologies
- 273 Active Million Steam* Users
- 200 Million ARKit** Apple devices
- 25 Million VR capable PCs in homes already
- 8 Million Samsung Gear VR headsets sold
- 7 Million Google Cardboard Headsets sold
- 1.8 Million PlayStation VR Headsets sold
- 1.3 Million Oculus Rift/Vive PC-based headsets sold
- 2000 VR Arcades Including 30 IMAX VR Locations by end of 2017
*Steam is the largest gaming platform in the world
**ARKit is Apple's AR platform supporting iPhone 6S and up
Who's Investing In VR and AR?
- Warner Bros
- J.P. Morgan
- Morgan Stanley
- T.Rowe Price
- 21st Century Fox